Tourism is considered one of the most comprehensive cross-sectoral industries as it consists not only of the hotel and catering trades, but also encompasses other areas of the service sector, e.g. leisure, sport or cultural activities, traffic and retail, plus the event and healthcare fields.

Bavaria is the most popular destination for travellers
The tourist industry makes a major contribution towards Bavaria?s gross value added and numerous jobs have been secured in this way. Due to the industry?s location dependency these jobs cannot be outsourced abroad either. A side-effect of tourism is that the renown of the economic region of Bavaria is increased by visitors from abroad and its positive image further strengthened. Despite the region?s high popularity with foreign tourists, domestic guests are the majority. .

A high quality of life and leisure
The Munich Metropolitan Region can point to a high quality of life and leisure throughout the entire region. The main destinations of the visitors within the region are its southern districts that border the Alps and the State Capital City of Munich. This is reflected in the high number of overnight stays and a long average length of stay, and bears witness to a lively tourist trade in both winter and summer. The scenic potential and attractive natural conditions are complemented by a manifold and numerically wide range of cultural and event offers. Buildings such as the Castle of Neuschwanstein, the Wieskirche (Church) or the Allianzarena (football stadium) are known and famed the whole world over.

The City of Munich, thanks not least to the Oktoberfest, occupies first place within the Munich Metropolitan Region in terms of city tourism. A number of other cities and regions complement the range of offers, for example in the form of attractions that vary according to the season or sporting and cultural events, as well as traditional festivals. The latter are often unique characteristics and further the positive image enjoyed both at home and abroad. Examples for this are the Landshuter Hochzeit (Landshut Wedding), the Landesgartenschau 2010 (State Garden Festival) in Rosenheim or theTänzelfest in Kaufbeuren.

Weitere Informationen über die Tourismuswirtschaft in der EMM finden Sie hier.