The county of Miesbach is situated in the heart of the Bavarian upland, surrounded by an unmistakable landscape of lakes and Alpine foothills. Optimal location factors such as easy access via the A8 freeway and close proximity to Munich combine with a varied selection of leisure and recreation facilities.
The county has more to thank for its superb quality of life than just its breathtaking countryside. From an economic perspective too, this education-focused region is very well placed – witness various assessments of its future outlook. In their "Future Atlas 2013", for example, the consultants at Prognos recognize the county of Miesbach's future prospects, coupled with "very considerable dynamism" and purchasing power compared to other German counties and cities. Here, no contradiction can be found in tradition and innovation. Rather, both are expressions of the forward-looking entrepreneurial approach adopted in a region that is true to its roots, down-to-earth and keen to uphold traditional values.
Historically, what is now the county of Miesbach was ancient farming country whose settlement by humans was decisively influenced by the development of the monasteries in Weyarn, Bayrischzell and, above all, on the Tegernsee lake. Bavarian King Max I Joseph purchased the former Benedictine abbey on the Tegernsee as a summer residence in 1817. In doing so, he laid the foundation for the regional tourism that remains so important to this day. Today's vacationers can enjoy a varied and versatile array of leisure and recreation offerings that are equally valued by locals and day-trippers from Munich. An ample supply of hiking trails and cycle paths penetrates the changing countryside around the Tegernsee and Schliersee lakes and in the Alps, giving visitors ideal access to the beauty of nature. In winter, numerous cross-country skiing trails and five ski resorts with a total of 75 cable railways and lifts, serving roughly 160 km of pistes, leave skiiers spoiled for choice.
A large number of companies representing all kinds of industries have set up shop in the county of Miesbach. Paper production in particular is a long-standing and successful tradition here. Büttenpapierfabrik Gmund has been making high-quality paper since 1829: Its golden envelopes take center-stage every time an Oscar is awarded. Since 1879, the Louisenthal paper factory has produced banknotes for countries as far afield as Morocco, Kazakhstan and Jamaica. A healthy mix of prominent SMEs and a few global players such as CCL Label GmbH and Avery Zweckform GmbH form the bedrock of the region's attractive economy.
The largest employer is Holzkirchen-based Novartis AG, together with its subsidiaries Hexal AG and Sandoz Pharmaceuticals GmbH. Acino Holding AG, the second-biggest European manufacturer of drug patches, is likewise based in the county of Miesbach, which also boasts a healthy medical engineering base: OPED GmbH, for example, is known throughout the world as a provider of orthopedic rehabilitation products.
Links and who to contact
Landkreis Miesbach mbH
Phone: +49 (0) 8025 99372-21
- SMG Standortmarketing-Gesellschaft Landkreis
Miesbach mbH (location marketing agency, German only)
- County of Miesbach (german only)
- Tourismusverband Alpenregion Tegernsee
Schliersee e. V. (office of tourism in the Alpine region
- Tegernseer Tal Tourismus GmbH (Tegernsee valley office of tourism)
- Energiewende Oberland (energy transition, German only)